Susie
Susie Biehler & CO specializes in Restaurateur
Marketing and Education.
From the company
inception in 1984, Susie Biehler has carefully
honed her
company’s uniquely successful
approach in developing her clients’
visions
for success.
Services include:
Consultation
Media
Communication
Community and Education
Consultation
Innovative ideas to distinguish a restaurant – unedited sessions
are held with each client to determine the messages of the restaurant. Sessions
include determining signatures of restaurant, what works, what doesn't work,
high points, any factors that distinguish the restaurant and provide more
information for the positioning of the message.
In-house programs to develop the “buzz” and leverage
the restaurant’s
image through effective management training more»
Coaching consultations with owners - Susie Biehler prides herself
on being able to listen, really listen to the challenges of a restaurant
owner and
offer viable solutions and/or resources. Biehler specializes in individual
coaching consultations on ways to enhance an owner’s vision so that
it parallels the company’s vision. Persons interested in direct consultations
may contact info@biehler.com
Launch strategies – We work with all key players of the restaurant/client
to insure all areas are met with the pre-opening and opening events from
media attention to industry awareness and non-profit benefits.
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Media Communication
Strategies to attract local, trade and national media coverage – We
position the client for targeted coverage and maintain excellent relationships
with the media.
Effective Media Positioning - We position the client effectively
based
on alignment of quality in all areas. When the food and service is exceptional,
the PR program can parallel its excellence.
However, if there are challenges with the food and/or service, SB&CO is prepared
to bring in experts/consultants, to assist with improving the restaurant’s
services and ultimately, its image.
Media training – We work with the client to appear knowledgeable,
polished
and in full confidence in front of the eyes of the media.
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Community and Education
Industry and community resources and alliances – Susie Biehler & CO
has more than 20 years of knowing who to go to and where to find the best resources
for the project at hand.
Educational presentations - Susie Biehler has presented a number of
educational conferences targeted to strategic restaurant marketing for chefs,
owners and
restaurant management. She continues to present related restaurant marketing
topics in her public speaking appearances.
more»
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