Restaurant Marketing Seminar California SBDC
Monday, October 31, 2011 2:30 pm to 4:30 pm

Learn successful marketing strategies
in traditional and new media; leverage
your campaigns in social media and
promotions and learn top tips for
maintaining a strong customer base
during today's economic climate.

SBA Entrepreneur Center
455 Market St., 6th floor,
San Francisco
Register for the class
($30 class fee payable credit card)

Click here to register

 

 

 

Past Seminars & Events

Susie Biehler to moderate Restaurant Series: Marketing With a Bite! Monday, November 01, 2010 from 2:30 PM - 4:00 PM (PT)

Join a team of restaurant industry
leaders on November 1st as they
share their personal restaurant
experiences, successful marketing
strategies in social media and
promotions and provide top tips
for maintaining a strong customer
base during today's economic climate!

 

 

Hi, What are you doing today to keep your customers returning tomorrow?  Don't know where to begin?  Let us help!  Register today for this excellent segment of our Restaurant Series courses:   Marketing With a Bite! Join a team of restaurant industry leaders on November 1st as they share their personal restaurant experiences, successful marketing strategies in social media and promotions and provide top tips for maintaining a strong customer base during today's economic climate!     Panelists include:   Nate Pollack, Co-owner, The American Grilled Cheese Kitchen Nate is the general manager and co-owner of THE AMERICAN Grilled Cheese Kitchen. After assisting in Heidi Gibson’s (co-owner) recent grilled cheese competitions, Nate made it his mission to pair Heidi’s culinary talents with a grilled cheese-deprived world. Nate helped pay his way though UCLA as an economics and classics scholar through multiple foodservice positions. Nate draws on these restaurant experiences as a host, server, and bartender/bar manager to create the nostalgic atmosphere at THE AMERICAN.   Jared Rivera, Owner & Social Media Strategist, Rivera PR "The future of PR is not pitching, it's participating in an ongoing dialog with your customers," says Jared Rivera, founder of Rivera Public Relations. "With social networking sites and new media, there are more ways than ever to go straight to the source to reach your audience."  Seamlessly integrating PR, marketing, and promotions with constructive operations consulting, Rivera explains, "the best way to keep up on trends is to create them yourself."   Kevin Blum, Owner, SF City Dish The City Dish was started by Kevin Blum, a Bay Area native (yes, they do exist). Kevin has been a marketing/promotions consultant to some of SF’s top restaurants and bars. Kevin created City Dish to keep his friends in the loop on all the latest and greatest restaurant happenings in town.   Alicia Petrakis, Owner, Astaria Restaurant and Bar Chef Alicia Petrakis believes that creativity combined with integrity of ingredients, and guests who are comforted by Astaria’s friendly approach to service and seasonal menus is what it's all about. Prior to opening Astaria in 2003, Alicia and co-owner Eleni Lolas started Astaria Catering in 1995.  Astaria began primarily as an offsite catering company until 1999 when they were invited to prepare meals for a local Yacht Club.  The Yacht Club was Astaria’s first glimmer into the differences that exist between the restaurant and catering businesses. Today, Petrakis has applied what she has learned through her experiences, and is able to fulfill her dream of giving guests a unique and satisfying experience. She believes that fostering and maintaining good relationships at all levels in the business is an integral part of achieving and maintaining success. Moderator:   Susie Biehler, Owner, Susie Biehler & CO has represented select restaurant, food and hospitality clients for the past 25 years. Susie’s philosophy has been to creatively provide the vision and strategy necessary to distinguish and leverage clients in the media and the marketplace.   Her mission has always had an educational emphasis with her involvement in the production of restaurant marketing conferences and speaking and lecturing at seminars produced by the City of San Francisco’s Mayor’s Conference, the Golden Gate Restaurant Association, the California Restaurant Association, the San Francisco Convention & Visitors Bureau,  the Hospitality Department at the University of San Francisco and SF Small Business Development Center.  She has served on the boards of the University of San Francisco, Juma Ventures, San Francisco Food Society, Food Runners and is a past president of Les Dames d’Escofier, an international food society, devoted to educational excellence in food, wine and hospitality.  Susie has worked as a Restaurant Marketing Consultant with SBDC clients in San Francisco for 4 years.

2010  Restaurant Series

Ten Proven Techniques For
Restaurant Marketing & PR

Presented by Susie Biehler
.

.

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-Monday, May 17, 2010
-2:30pm-4:30pm
-SBA Entrepreneur Center
455 Market St., 6th floor, San Francisco
Register for the class ($30 class fee payable credit card)

Susie Biehler & Danny Meyer Teleseminar - Listen NOW.

In April of 2008, Susie Biehler conducted a live teleseminar with famed NYC restaurateur Danny Meyer and author of "Setting the Table" - The Transforming Power of Hospitality in Business. In the interview, Biehler ask Meyer key questions about his journey and philosophy on creating "enlightened hospitality."

Listen now....

"Build the Buzz"

SB&C marketing conference for the restaurant industry.

The Art of the Table, the Real Power Behind the Buzz

Susie's presentation at the Golden Gate Restaurant
Association Tradeshow

"The Restaurant Summit"

Produced with the San Francisco Convention & Visitors Bureau.

“Step Up To The Plate”  

Restaurant conference, produced by the Minneapolis
Convention & Visitors Association.

Susie has participated in a number of educational formats
and continues to be a strong advocate of the restaurant industry.
Public Speaking Engagements
Affiliations

MAY 13th, 2008
Festival Pavilion, Fort Mason
San Francisco, CA

Susie Biehler helped coordinate Restaurant Bootcamp 2008.
The conference is geared to new and seasoned restaurateurs. 
Susie moderates a women's panel of restaurateurs and
facilitate three panels and media for the CREATE THE BUZZ session.

Sante Magazine Restaurant Symposium
Susie Biehler to speak on a panel,
“Creative Marketing On A Limited Budget”
April 29-May 2, 2007
Equinox Hotel, Manchester VT
more»

 


Affiliations:

Susie's non-profit and community alliances dovetail with the agency’s commitment to education.

President, San Francisco Chapter 2003-2005,
Les Dames d’ Escoffier
Les Dames is an international organization of women leaders who create a supportive culture in their communities to achieve excellence in the food, beverage and hospitality professions.
ldei.org

Board of Directors,
University of San Francisco Hospitality Department
Susie Biehler works with the Board to generate interest in the school’s annual Hospitality Symposium and mentors hospitality students throughout various functions in the year.
usfca.edu

Advisory Board,
Food Runners
An organization founded by Mary Risley to pick up donated food from restaurants and distribute to homeless and non-profit shelters throughout San Francisco.
foodrunners.org

Past Board of Directors member,
Jean Weingarten Peninsula Oral School for the Deaf
Susie Biehler served several years on the School’s board having a personal commitment from her niece, Taylor R. Smith, who contacted spinal meningitis at 18 months old suffering a 90 per cent hearing loss. Taylor had the cochlear implant several years later and today, at age 17, excels in school, public speaking, physical activity, winning National Champions for the Austin Rowing Team in 2003 and State Champions in 2004.
oraldeafed.org

Past Board of Directors member,
JUMA Ventures
Juma Ventures provides youth and young adults in the San Francisco Bay Area a clear, accessible pathway to transition out of poverty and the opportunity to envision a bold future for themselves. The organization ensures all youth involved with Juma Ventures gain meaningful work experience, advance educationally, begin to build assets, and develop skills in the use of technology. Susie Biehler & CO helped launch two Ben and Jerry’s ice cream shops which employed Juma Venture youth. IN addition, Susie served on the board through its transition from Larkin Street Business Center and its evolution to Juma Ventures.
jumaventures.org

Meals on Wheels
Steering Committee
Susie Biehler & CO handled the publicity campaign for the annual event, which raises funds to feed the elderly.
mowsf.org

San Francisco Professional Food Society
past board member
sfpfs.com

IAWCR, International Association of Women Chefs and Restaurateurs
Susie Biehler played a key part in the early establishment and launch of the women’s organization which involved a public relations campaign, coordination of sales for event attendance and on-going consultation to the initial founders. The organization later became known as the WCR
womenchefs.org

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Public Speaking Engagements:
Susie Biehler is a strong advocate of the restaurant industry speaking at a number of venues. She is available as a guest speaker and to engage her for your needs, contact info@biehler.com. Topics range from the Art of the Table, the Real Power Behind the Buzz to "What you need to know about media and public relations as you plan your restaurant."

Western Foodservice and Hospitality Expo
sponsored by the California Restaurant Association. Susie Biehler presentation on The Art of the Table, the Real Power Behind the Buzz.
August 2000 more»

San Francisco’s Mayor’s Office of Business
& Economic Development
speech presentation for seminar “Is money on the Menu: How to be Successful in the Restaurant Business” – accolades from James K. Ho, the Mayor’s Office of San Francisco | 1991

Golden Gate Restaurant Association
speech presentation on panel, “PR & Marketing” seminar; acknowledgement on
effectiveness from Cecilia Metz, Executive Director | 1996

Build the Buzz Restaurant Seminar
sponsored by Susie Biehler & CO with 200 restaurateurs, chefs and vendors
attending | 2000 more»

University of San Francisco
Hospitality Symposium
Susie Biehler moderated a panel on “Marketing successes in the industry”
April 2002

The Restaurant Summit
co-sponsored by the San Francisco Convention & Visitors Bureau and Susie Biehler & CO | March 2003

PR Roundtables for the Industry
co-sponsored by Susie Biehler & CO and the San Francisco Convention & Visitors Bureau – three quarterly gatherings | 2003

Step Up To The Plate – Deliver Results
restaurant seminar, sponsored by the Minneapolis Convention & Visitors Association. Presentation on the “Internal Engine, the Real Power Behind the Buzz.”
October 2003

Creating Customer Evangelists for Restaurants
co-sponsored by Susie Biehler & CO and Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists. Biehler’s comments Centered on internal messaging in restaurants | August 26, 2003

City College of San Francisco
Hospitality Department spoke to class regarding tips for success
in the restaurant business | December 2004

University of San Francisco Hospitality Department
spoke to group of students while dining talking
About ways to inspire oneself along their career path | February 2005

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Susie Biehler Photography