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Build the Buzz: 2002
A Susie Biehler & Co. Conference
Restaurant
Summit
Day
in Review
Community
Servic Award
Recipients
2000 Recipients
2003 Recipients
Judging by the reaction of participants, the first Restaurant Marketing
2000: Build the Buzz conference, sponsored by Susie Biehler & Co., was
a huge success with restaurateurs and marketing professionals alike. Master
of Ceremonies
Gene
Burns of KGO's "Dining with Gene Burns" led members of the San Francisco
restaurant community through an information-packed program.
Expert panels
addressed
major aspects
of the industry including brand development, use of technology, and working
with the media. Participants benefited from the experience of local and national
food
industry stars, and were entertained by active panel discussions and audience
participation.
A long-time proponent of the development of a close restaurant community,
conference producer Susie Biehler brought together a small army of experts
to share their knowledge and experiences with each other and with the
audience.
Attendees included restaurant owners, chefs, general managers,
restaurant suppliers, members of the media, and marketing and PR professionals.
Not just a lesson in marketing, the day also included a networking lunch
by Anzu and an industry cocktail reception to allow every participant
to develop relationships, make new contacts, and share ideas.
A core goal of the conference was to build a solid community in the food
industry in the Bay area. In her opening address Susie Biehler stressed
the importance of developing this restaurant community.
Throughout
the day a theme and a feeling of cooperative competition encouraged
lively dialogue between speakers and participants. With attendees ranging
from experienced marketing professionals to hopeful restaurant owners,
there was something to interest everyone.
The evening culminated in
a community service awards presentation honoring outstanding restaurateurs
for their contributions in the non-profit arena.
Reviews of each of the panel presentations:
Panel
1 -
Defining a Concept, Developing a Brand
Panel
2 -
Building a Team
Panel 3 -
Partnering with Technology - The Marketing Value
Winners of the 2000 awards
